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I provide strategic creative direction for B2B tech companies, including brand strategy and positioning, multi-channel campaign development, creative concepting and storytelling, email and CRM creative systems, sales and marketing enablement tools, and brand guidelines and template systems. I work both on individual projects and as an ongoing strategic partner.

I specialize in B2B tech, with deep experience in software/SaaS, cybersecurity, industrial technology, and EdTech. I've worked with companies including Cisco, Hitachi, ABB, Malwarebytes, and Lexia, helping them translate complex technical offerings into compelling marketing.

Both! I've worked as a freelance creative director partnering directly with companies and collaborating with agencies and marketing teams. I'm flexible in how I engage—whether as an embedded team member, project-based consultant, or ongoing strategic partner.

I start with deep research—understanding your business objectives, audience, and competitive landscape. From there, I develop strategic creative concepts grounded in insights, not just aesthetics. I iterate through multiple concepts, refine based on feedback, and deliver polished work that balances creativity with business goals. Throughout, I prioritize clear communication and collaboration.

I work across a range—from comprehensive brand system development and multi-channel campaigns to specific deliverables like email template systems or landing pages. I've managed everything from single-project engagements to ongoing relationships managing 9+ concurrent clients. If you have a creative challenge, I can help scale the solution appropriately.

Timelines vary by project scope. Brand systems and comprehensive campaigns typically take 6-12 weeks, while specific deliverables like landing pages or email templates can be 2-4 weeks. I'm currently [available for new projects / accepting projects starting {month} / engaged but open to discussing future opportunities]. Let's talk about your timeline and I'll let you know if I can accommodate.

Pricing depends on project scope, complexity, and timeline. I offer both project-based pricing for defined deliverables and retainer arrangements for ongoing partnerships. After our initial conversation about your needs, I'll provide a detailed proposal outlining deliverables, timeline, and investment. My focus is always on delivering value that far exceeds the cost.

I work primarily remotely and have successfully managed client relationships across the country for 5+ years. I'm experienced with remote collaboration tools, regular check-ins, and clear communication.

I blend art with business strategy. Every creative decision I make is informed by research and serves a business objective. I'm meticulous about details because they matter, but I never let perfectionism slow down progress. My clients value that I deliver work that's right the first time, with minimal revisions needed, because I invest time upfront understanding what success looks like.

Both! I'm a strategic creative director, which means I can lead brand positioning and messaging development, or execute against existing strategy. Many clients come to me for comprehensive work—strategy through execution—because having one person who understands both creates stronger, more cohesive results.

 I'm proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, XD), Canva, Creatopy, and various presentation and design tools. I'm also experienced with marketing automation platforms, CMS systems, and collaboration tools. If there's a specific tool you use, I'm either familiar with it or can quickly get up to speed.

I build revision rounds into project scopes. Typically, I deliver concepts for initial feedback, incorporate your input, and then provide polished final deliverables. Because I invest heavily in understanding requirements upfront and present strategic rationale for my decisions, most projects require minimal revisions. But I'm always responsive to feedback and committed to getting it right.

I'm flexible based on your preference. Some clients want regular touchpoints and collaborative iteration; others prefer to brief me and review at milestones. At minimum, I'll need initial alignment on objectives and strategy, feedback at concept stage, and final approval. I adapt my communication style to what works best for you.

I provide all final files in appropriate formats, along with any documentation or guidelines needed. Many clients engage me for ongoing support, additional projects, or retainer relationships. I'm always available for questions about implemented work and happy to discuss future needs.